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In this masterclass, you'll learn how modern B2B deal management works today and how to regain control of your deal flow with the help of AI
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In this masterclass, you'll learn how modern B2B deal management works today and how to regain control of your deal flow with the help of AI
MIC provides global customs and trade compliance software solutions to help organizations optimize their IT infrastructure and business processes.
MIC is a leading provider of MIC provides global customs and trade compliance software solutions serving major corporations such as Ford, Siemens, Böhringer Ingelheim or Zalando. With over 38 years of market presence and a strong reputation for complex integration projects, MIC helps organizations enhance IT infrastructure and business processes.
See how MIC Customs Solutions leverages their digital sales room to revolutionize enterprise sales.
Check the sales room
MIC’s enterprise sales team faced the typical challenges of long, complex sales cycles. With deal sizes mostly exceeding €500,000 and multiple stakeholders involved, maintaining clarity and timing was critical. While the team relied on established processes based on email, these methods offered limited visibility into customer engagement, making it harder to prioritize outreach effectively.
Emlen’s digital sales rooms introduced a new level of transparency and efficiency. By centralizing all deal-related materials and providing real-time engagement insights. MIC was able to enhance collaboration and deliver premium customer experience.
Before implementing emlen, MIC managed sales projects through conventional processes like email communication. This approach was standard in the industry and ensured that customers received all necessary information[KG1] at the right time. However, it required significant manual effort and offered little insight into how prospects interacted with shared materials. Sales representatives often had to rely on scheduled follow-ups without knowing the optimal timing, which could lead to missed opportunities.
emlen transformed MIC’s sales process in three key areas:
1. Real-Time Insights: MIC’s team now receives instant notifications when prospects engage with content. They can identify which stakeholders are active, what materials resonate, and how much time is spent on each section - enabling timely, relevant conversations.
2. One Central Hub for a cleaner Customer Journey: A single, organized sales room replaced fragmented communication channels. Customers have one central location for all documents, with automatic updates whenever content changes - eliminating repetitive requests for resends.
3. Branded Sales Rooms in under a minute: Using templates tailored to different customer segments, MIC can create branded, professional sales rooms in under one minute, ensuring scalability across a multitude of deals.
"Easy to use, professional appearance towards our customers, insights on content interaction, time-saving potential with the content library."
“Our content now feels completely on-brand: everything is presented in one client hub where it’s clearly structured, easy to find, and always up to date.”
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MIC provides global customs and trade compliance software solutions to help organizations optimize their IT infrastructure and business processes.
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